H-E-B Names It’s Jerky Y’all a Primo Pick in Quest for Texas Best

Plant-Based Jerky to be on shelves of in select H-E-B stores by end of November 2019

Since 2014 Texas-based grocery legend H-E-B has held a Quest for Texas Best contest in which Texas-based food manufacturers submit their products for consideration of H-E-B’s top twenty Primo Picks.

In September, All Y’alls Foods was chosen as one of the 2019 twenty Primo Picks out of 846 entrants. Primo Pick winners are an open door to being on H-E-B’s shelves.

In 1905 down in Kerrville, Texas H-E-B was started by Florence Butt, opening C.C. Butt grocery store with $60. Today H-E-B has 350 grocery stores throughout Texas, and they own Central Markets. Folks in Texas are very loyal to H-E-B if H-E-B markets exist in their part of Texas.

“We have enjoyed the entire process of the Quest for Texas Best competition while working with and getting to know the H-E-B family” All Y’alls Foods CEO Brett Christoffel stated. “We are grateful for the opportunity to introduce more of our fellow Texans to our plant-based foods beginning with three flavors of It’s Jerky Y’all.”

All Y’alls Foods is a Texas plant-based snack company, taking traditionally animal involved foods and making them from plants which provides a healthier and tastier snack for all to enjoy. With a portion of sales going to Rowdy Girl Sanctuary in Waelder, Texas to support their efforts, you know your purchase is doing more than providing you with a satisfying snack.

It’s Jerky Y’all will be available in select H-E-B stores by the end of November in their Healthy Lifestyle department. Packed full of clean protein, created from whole non-GMO soybeans and without preservatives It’s Jerky Y’all is gluten-free and certified Kosher. Handmade right here in Texas, current varieties available are Black Pepper & Sea Salt, Prickly Pear Teriyaki and Prickly Pear Chipotle.

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